The Problem: ECONYL® transforms waste into premium nylon, but their complex scientific story wasn’t connecting with style‑conscious communities.

The Work: We flipped the narrative. We listened to their audience and delivered a full brand redesign, shifting the focus from science to a simple, fashion‑first story.

The Impact: Embedded at the heart of high fashion. Relaunched with features in Vogue and The Times, and partnerships with Prada, Gucci, Arket, and Napapijri.