The problem: Point One needed to scale fast. Their mission: convince businesses to commit just 0.1% of their transactions to fund the renewable energy transition.
 
The Work: From brand positioning to content (and the odd breathwork session!), we helped build a narrative that proved to businesses how giving almost nothing changes everything.
 
The Results: A standout soft launch at London Climate Action Week, 600+ pieces of earned media, 6.1m digital impressions and a reach of 160 million.