The Problem: London’s new £24 ULEZ charge sparked anger with drivers. We needed our electric cars to stand out in a sea of identical EV messaging.

The Work: We pulled live, frustrated tweets and digitally “parked” the car over expletives. These “cleaned-up” tweets were then broadcast on digital billboards and radio.

The Impact: We owned the conversation around ULEZ and data from the campaign was used to help drive an 18% uplift in test drives.