As sole broadcaster for London 2012 the BBC wanted demonstrate they were making the Olympic games accessible to all. The answer? Stadium UK.

The striking visual style we created ran across all platforms, and the soundtrack performed by the acclaimed band Elbow was released as a single raising tens of thousands for sports related charities.

Awards
D&AD - Yellow Pencil
Clio - Gold
One Show - Gold
Promax - Gold
BTAA - Silver
Cannes Lions - Bronze