The Renault Zoe is 100% electric and 100% ULEZ Free. When the Mayor of London introduced the new charge drivers were angry. So we set out to clean up London’s air. And Twitter too.

Based on a lexicon of over 200 swear words we built an algorithm which pulled in ULEZ related tweets. And cleaned the shit out of them.

The results? Test drives for the Zoe up over 100%.

Awards
Campaign Big Gold
Best Reactive Idea Winner 2019